161MC (CW2): All 5 Blog Tasks (Final Versions)

The following blog tasks are academic assignments for the 161Mc (CW2) TV module. As an overview, each task involves critical evaluations of various sources, with examples of current tv magazine shows included throughout. Upon a reflecting on these tasks, each gave me a better understanding of TV magazine shows. Further offering inspiration in terms of my own show with my group. The tasks further helped me to shape my creativity by teaching me different elements to tv magazine shows which I had not known about before (i.e the second screen experience).

Alongside my academic blog posts are my ‘reflections(week by week)’ attached below. Check out my final reflection post on this module here: 161MC (CW2) TV Module: ‘The Grand Bizarre’ Submission Take

161MC (CW2) /161MC(CW2): TV Module (Our First Team Meeting)161MC(CW2): TV Audiences (Lecture 2)/161MC(CW2): TV Tribes/’Weird and Wonderful’ Research Stage/161MC(CW2): The Ideas Continue to Form for our ‘Weird and Wonderful’ Show/161MC(CW2): Blog Task 3 (Bonus)/161MC(CW2) TV Module: Blog Task 3 (Bonus 2)/161MC (CW2) TV Module: Let The Creative Process Begin/161MC(CW2) TV Module: Mic’s at the ready!/161MC(CW2) TV Module: Creating and Constructing/161MC(CW2) TV Module: Being The Team Leader/161MC(CW2) TV Module: Presenting Time (Planning Stage)/161MC (CW2) TV Module: TGB Team Unite!/161MC(CW2) TV Module: Coventry, Birmingham or London?/161MC (CW2) TV Module: Online Impact/Media Properties Lecture/161MC (CW2) TV Module: Write, Discuss, Write (Extended Post)/161MC (CW2) TV Module: Practice Makes Perfect/161MC (CW2) TV Module: Practice Away/161Mc (CW2) TV Module: Tweaking Site/Interview Prepping/161MC (CW2) TV Module: Cocktail Extravaganza/161MC (CW2) TV Module: The Finish Line Is Upon Us/161MC (CW2) TV Module: Take 1/Take 2/161MC (CW2) TV Module: The Grand Bizarre Website/161MC (CW2): Reflecting on my roles in website designing.

Blog Task 1 ‘The One Show’

‘The One Show’ is a TV magazine programme which brings in local to regional topics to our screens, on a daily basis. Hosted by Matt Baker (Blue Peter) and Alex Jones the show also boasts many celebrity studio interviews too from big stars to local talents. In this blog task, I will be critically analysing one episode from ‘The One Show’, in particular, the episode starring Aaron Paul (Breaking Bad) which aired on the 10th of February 2016 at 7pm on BBC One.

First, we are shown the title sequence of the programme (see cover image), with the background sound projecting  the word”one” repeatedly. We are then introduced to the guest, with a few sentences describing them.

BBCOneShow

Following on from this, we see them take their place on the shows sofa with the audience’s applause.

The first topic is then introduced (in this case, Chickens), which relates to the guests themselves in some way, shape or form. Afterwards, both hosts introduce the first game with the chickens, this game (‘Breaking Eggs’) is seen to involve various questions aimed towards the main guest (Aaron Paul).

After this is over, the screen slowly transitions to the next topic. This topic is stronger and serious (i.e Migrating from Korea to the UK). Upon seeing this topic we are introduced to archive footage and various interviews, further engaging us empathetically as an audience.

The screen then goes back to the studio where the guest is, with phase 2 of the interview being brought in here. In this case, we see a family tree being brought to life in a short video highlighting the guests (Aaron Paul) ancestry roots.Upon seeing the video end, one of the hosts then introduces another video. She goes on to relate it to one of Aarons shows (that he was in) ‘Breaking Bad’. Further showing a certain scene highlighting  the next topic (Clip from ‘Breaking Bad’ Episode Chemistry Lesson). 

We are then brought back to the studio briefly, where we are shown the live chickens again. This leads to a short video of how much eggs we consume in the UK to how valuable chickens are and how we should care for them in the right way/various ways of doing so.Then we are shown a real life story of the situations portrayed in the episode. Further being briefed on the penicillin and the background of it. Later being shown the man responsible, commending him after the video slowly starts to end.

The show then slowly concludes with the guest taking part in funny antics,prolonging audience entertainment. Followed by the ‘golden egg’ being revealed, unlocking the main question for the guest to answer. The audience then applause the host loudly with both presenters signing off whilst appreciating the guest beside them. End sequence (credits) then start to roll on the screen.

2) Those involved in magazine programmes include (main):

  • Producer- In charge of editorial content plus everything (control freaks)
  • TV studio director: Chooses the shots
  • Floor manager

See the article below on one Magazine programme role:

I Made…The One Show (Article)

Matt Wenham is a shooting assistant producer for BBC One’s flagship magazine programme The One Show. He explains how there really is no such thing as a typical day on the show.

3) Logline: A show which touches on local issues/news, whilst welcoming an array of guests; interacting with them through various games.

Bibliography

Cover Image: ‘The One Show’ Title screen (Official) Image (no date) Available at: http://hub.salford.ac.uk/els/wp-content/uploads/sites/69/2015/04/BBCOneShow.jpg (Accessed: 23 February 2016).

Article: BBC (2016b) I made… The One show. Available at: http://www.bbc.co.uk/academy/production/article/art20130702112135727 (Accessed: 19 May 2016).

Blog Task 2: ‘Compare and Contrast TV Studio Programmes’

To start off with TV Magazine programmes are seen to be heralded by their hosts. This is because they are the main selling point of the show. Considering they are pitching to the audience on what’s on offer for them. Thus, it’s in this way that the hosts quest begins to draw in the audience with their personality and also to promote audience views. By making them want to come back to their show the next day or even week. It’s really here that the importance of host persona comes into play, not to mention audience satisfaction and expectation too. In this blog post, I hope to examine the look of both shows (of my choosing) and their presenters, not too mention audience likeability too.

Chosen examples: ‘Lorraine’ and ‘The Graham Norton Show’

First off,  I’d say Lorraine has been chosen due to her popularity and screen presence from her previous show ‘Lorraine GMTV’. For me, Lorraine brings in passion, dedication and laughter, as she presents with grace and quirkiness in each episode. This fits into the time slot of the show. Considering that ‘Lorraine’ is shown every weekday from 08:25 to 09:25 on ITV, which is just after ‘Good Morning Britain’.

In comparison ‘The Graham Norton’ show features Graham Norton as the presenter. With his wit, charm and sheer likeability, Norton certainly entertains his audience at every turn. His show airs each week on a Friday at around 10:30/11pm on BBC One.

Upon comparing both shows, I’d say the reason that the audience like both individuals as hosts is because the shows are centred around them. Thus, a similarity of both shows is that they are hosted and named after the TV personalities own names (i.e Lorraine and Graham Norton). Further portraying star appeal, as it shows that these particular presenters are well known as daytime/nighttime hosts.

Check out ‘Lorainne’s’ revamped look here (2014):

‘Lorainne’s’ New Look

From the link above, It’s evident that the shows new look is more chic and homely. This shows how its very ‘comfortable’ and inviting as it’s almost as if it’s someone’s home. Thus showcases the set as a very chic living room. Further drawing audiences in to watch ‘Lorraine’ in the mornings on a weekly basis. I’d further say the graphics work well with the set, as the opening sequence showcases pinks, blues and yellow. Thus showcasing the whole set up as a very relaxed and tasteful affair. As for the theme tune (see below), it’s very cheerful and calm, adding to the ‘morning’ feel of the programme.

References

2016, I. plc (2014) Lorraine’s chic new look. Available at: http://www.itv.com/lorraine/style-beauty/behind-the-scenes-of-lorraine (Accessed: 3 March 2016).

Television Memories (2015) Lorraine theme tune. Available at: https://www.youtube.com/watch?v =Gssokhis_uY (Accessed: 3 March 2016).

He6fPyz.jpg

grahamnorton_s12thumbnail_01_web.jpg

In comparison, ‘The Graham Norton Show’ has more of a night time feel to it (adding to when it’s shown on television). This is because the colours used include red and gold and purple. In particular, these are very ‘royal’, adding to the showbiz feel of the show itself. Further representing the show’s theme, as it focuses on celebrities and the media. The theme tune is distinctive, as it’s catchy and glitzy, getting the audience geared up for the celebrities coming onto the show.

To compare both shows, I’d say each are distinctive and classy in their own way. One thing which they do get right is their colour range, as they abide with their ‘theme colours’, bringing them to the set. Further symbolising to the audiences what colours they ‘represent’, adding to audience memorability and audience engagement too. Considering that they are more likely to be drawn in by colours which fit with the theme, rather than a mismatched palette, which may make them feel confused as to where they should look due to too much going on.

The Content

Get to know the in’s and out of ‘Lorraine’ here:

Lorraine (The Format)

Extract (the content), taken from the link above:

The programme has seen a different theme each day; topics, such as inspiration and survivors, have been thrown open to the small studio audience, who are prepped on the subject of the day just before the programme goes on air. Some are invited guests, like a woman who had fostered numerous children, a number whom appeared in film and in the studio to thank her. The rest of the audience is randomly made up of people who have applied for tickets – so a test for the producers as much as the viewers!

Right from having major celebrities as guests to showcasing the latest fashions. ‘Lorraine’ manages to include glamour alongside real life stories. Her topics of discussion vary from local news to ‘in the media’. It’s in this way that she interacts with her audience through food, fashion, culture and much more.

In comparison, ‘The Graham Norton Show’ features glamour and glitz alongside various topics included ‘in the media’. To an extent, ‘Lorraine’ offers similar topics to those of the ‘Graham Norton Show’. However ‘TGNS’ focuses much more on movies, film and music and the media on the whole. Thus brings in the audience at night, by making them aware of the latest movies. whilst letting them get to know the celebrities on air (through various questions asked by Norton himself). Thus promoting laughter, joy and contentment in this way, through the use of having a live audience.

In both programmes, I really like the presenters and the topics included in them. I further like how each presenter brings their own touch to their show, further promoting audience likeability and views too.

As for one item idea for each programme, I’d say the following:

Lorraine: A short quickfire round where audience members can tweet questions in for the host and celebrity to answer. This would appeal to audiences as many use social networking sites a lot as part of their daily life.

The Graham Norton Show: More games included in the show, similar to ‘the red chair’. Considering, that this is where the audience sees a different side to the celebrities and Norton himself.

To conclude, both programmes engage with their audiences in different ways. Whether thats through comedy and funny interviews (The Graham Norton Show), or through lifestyle topics and current trends (Lorraine). I’d further say that what makes each programme stand out is their hosts, as they are very well liked and admired. This is due to their charisma on screen and also their relaxing nature with guests as they make them feel really comfortable upon asking them questions. Lastly, both shows feature solo presenters who audiences have seen grow as individuals over the years in different programmes, thus now shows how far they’ve come and also their audience following too. For example Lorainne Kelly has an OBE for her craft as a journalist/presenter plus much more, whilst Graham Norton entered the Guiness World Records in 2013 under the following category: Most Questions asked on a TV chat show. These are just one examples of many of the achievements of these particular presenters who are considered to have truly left an impression of daytime/nightime tv on their respective Tv magazine shows.

Lastly, both shows feature solo presenters who audiences have seen grow as individuals over the years in different programmes, thus now shows how far they’ve come and also their audience following too. For example, Lorraine Kelly has an OBE for her craft as a journalist/presenter plus much more, whilst Graham Norton entered the book of Guinness World Records in 2013 under the following category: Most Questions asked on a TV chat show. This is just one example of many of the achievements of these particular presenters who are considered to have truly left an impression of daytime/nightime tv on their respective TV magazine shows.

References

Lorraine live…long may the format continue – shout! (2015) Available at: http://www.shoutcommunications.co.uk/blog/lorraine-livelong-may-the-format-continue/ (Accessed: 3 March 2016).

The Graham Norton Show (Official Image): Featured on ‘Meassociation’-Interview (no date) Available at: http://www.meassociation.org.uk/wp-content/uploads/grahamnorton_s12thumbnail_01_web.jpg (Accessed: 3 March 2016).

Image (LOGO): Lorraine, weekdays on ITV: Split from daybreak relaunch with Lorraine and Aled – page 10 (2015) Available at: http://tvforum.uk/tvhome/lorraine-weekdays-itv-40205/page-10 (Accessed: 3 March 2016).

Blog Task 3 ‘Context: The Second Screen Experience’

First off, ‘Second Screening’ can be defined as using an additional monitor to enhance your viewing experience (i.e voting via a smartphone app for a tv show). It further allows the viewer to interact with a tv show, film or radio programme that they are viewing.

 *Check out this article of ‘second screening’ and the use of it ‘socially’ below:
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Extract: Making TV Social – Sharing And Second Screening

Broadcasters are looking at how they can increase the impact of social on programming and commercial messages during the 25 hours of TV we watch weekly, on average in Ireland.
They have embraced social media, new shows have social media elements in the format (eg Channel 4’s Million Pound Drop) while the station has it’s own companion app 4Now while Sky have Zeebox.

Irish stations are keen not to be left behind, when even Vincent Browne talks about “the twitter machine” nightly you know that TV producers here have embraced the hashtag (eg #vinb, #rtept and  #gibo). Facebook pages are ubiquitous for presenters and TV shows. Now, TV3 are taking it one step further with their new second screen app.

TV3 have launched showpal to capitalise on the increase usage of smartphones and tablets while viewing TV. Figures from the Second Screen Society show that 70% of tablet owners & 68% of smartphone owners use their device while watching TV.
In the UK, 41% of people have used one of these devices to browse for a product after seeing it in a show or advert (eDigitalResearch, Oct 2012).

From my knowledge current shows using ‘second screening’ include:

  • The X Factor
  • The Voice
  • BGT

These shows (in particular) encourage viewer interaction by live ‘vote in’s’. This means that audiences can vote via their smartphone rather than them phoning in (costing them money). They can further take part in the adverts (i.e X Factor-Talk Talk). Where they can use their webcam to sing along to chart toppers through miming (appearing on tv at the same time, boasting audience satisfaction and engagement too).

To improve I’d say that each show should include ‘bonus content’ only available via their smartphone through the use of QR Scanning or even typing in a particular code (available on screen) into the shows interactive app. This could open the audience member up to competitions, challenges and so forth. For example, ‘The X Factor’ could employ the use of ’embedded codes’, this could let audiences learn more about the acts as they hear them sing on screen (further adding an interactive element as they could be taken to the acts youtube page if they have one).

Further Reading (on screen time):

Second Screening (Unlocked)

To conclude does ‘Second Screening’ really enhance a viewers experience?

Check out the answer here:

Does second screening really enhance a viewer’s television experience?

Extract: Some facts about second-screening: (nucleus.co.uk)

American adults watch over five hours of TV per day 1

UK adults spend an average of 4 hours per day watching TV and 8 hours and 41 minutes on ‘media devices’ 2

Eighty-four percent of smartphone and tablet owners use their devices as a second screen while they watch TV: 12% read discussions about TV programmes on social media; 29% search for show-related information 1

91 percent of Millennials and 85 percent of Generation X online users have used a second screen while watching television 3

The most tweeted television event during the 2014/2015 season was the Super Bowl XLIX with 25.1 million tweets 1

Two thirds of smartphone owners say they turn to their phones to learn more about something they saw in a TV commercial 4

Source 1 Nielsen

Source 2 Ofcom

Source 3 Statista

Source 4 Google Customer Surveys, U.S., May 2015

In conclusion, producers can improve the second screen experience (for viewers) by inserting more social integration into their programmes. This is because audiences (see stats chart above) consume content on their mobile phone whilst watching TV considerably. Thus, less time is spent watching the TV statically as the viewer is engrossed in another device at the same time. Thus, by bringing both platforms of media together the second screen experience can become more collaborative. For example (as spoken about above) QR Codes on screen during the musical show X Factor would encourage audiences to learn more about the acts in due time, further feeling connected with them in a personal way (learning “their story” at the same time.
Using my bonus example of ‘The Graham Norton Show’ I would say the use of QR codes could also be added to this show. This is because the codes could act as a gateway to exclusive bonus content. For example, when each celebrity comes on, a bar code could appear on-screen to prompt exclusive facts of the star, to small video diaries (where they reveal something interesting about them). This would not only entertain viewers but even boost ratings for the show too, further expanding on the ‘second screen experience’.
References
1. Firstcom and Ross, J. (2013) Making TV Social – Sharing And Second Screening. Available at: http://www.firstcom.ie/blog/making-tv-social-sharing-and-second-screening (Accessed: 17 March 2016).
2. Inc, C. eMarketer and Reserved, A.R. (2014) Second screening during TV Time—It’s not what you think. Available at: http://www.emarketer.com/Article/Second-Screening-During-TV-TimeIts-Not-What-You-Think/1011256 (Accessed: 17 March 2016).
3. Nucleus and Various (2015) Does second-screening enhance TV user experiences?. Available at: http://www.nucleus.co.uk/top/thoughts/year/2015/Does-second-screening-enhance-TV-user-experiences-.aspx (Accessed: 17 March 2016).

Blog Task 4 ‘Health and Safety’

This week’s task included going over the appropriate format for ‘risk assessments’. First off risk assessments are pivotal to any project as they outline the possible hazards and solutions in due course. In this blog post, I will be looking at the ‘coke and mentos’ challenge whilst evaluating a full risk assessment for the new TV studio as well.

The following document (see below) from vision create.tv highlights various risks that you may encounter upon working in a tv studio/being present in one too.

Screengrabs (from document above)

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Screen Shot 2016-03-23 at 9.07.45 AM.png

From working in the new TV studio for a few weeks now, the common hazards may include:
– Electrical Cables (misplaced)
– Many wires left in a mess rather than secured neatly with a cable tie
– Equipment left in a different state to how it first was (i.e left out in the studio rather than being moved away to a secure place)
– Health issues from those in your team (which you may be unaware of). For example, one team member may have epilepsy which may put them at severe risk upon working on the cameras or even being on camera (due to flashing images of light appearing in front of them at some point in the programme).
How can all these hazards be avoided?
– Proper safety checks would be carried out by all the team members. For example, some would take the tv studio, whilst others would take the gallery. Further inspecting each piece of equipment and making sure it was how it was before/all routed up properly etc.
– Wires could be surveyed across the whole floor, making sure appropriate signs are put up to hand gestures being made to when filming is in progress (in order for many to know not to enter, further saving them from tripping over any wires in the making).
2. Draw out a risk assessment to show how you would safely produce a demonstration item that aims to show a presenter performing a coke and mentos trick in his/her mouth.
Hazard List:
Main: Equipment/Nature of Site/Participants Health Background
Location: Will the location deter the participants safety? Is it safe to use the location/has permission been granted (where needed)?
Participant: Is he or she healthy? Do they have any allergies?
Electrical equipment: Has all the electrical equipment or any wires close to participant been moved (effective immediately)? Can any of the wires on the participant (i.e Mic) be deemed as  a risk of being exposed to liquid? *If so move the wire to somewhere else or change audio appliance.
Breakdown of Hazards
(minimisation of impact/dealing with any issues which may arise)
For the location, sufficient permission should be sought after first. Furthermore, a full risk assessment of the location should be carried out straight away. For example, if doing it in the studio or in a small room within the studio the following should be considered:
– Is anyone one else at risk (before/after demonstration occurs)
– Are any electrical appliances open to exposure? If so, move demonstration and/or equipment so that hazard is completely controlled and minimised.
– Does the participant have any health risks? If so,replace them with someone else or ask for their current health state before demonstration goes underway (preferably a few days before or even a week before). The participant would also be talked through on how to deal with mentos erupting in their mouth (with the Coke colliding with the mint sweet). For example, pivoting their head up upon Coke being poured into their mouth safely by another individual
As for those around the individual who is performing ‘the coke and mentos challenge’, safety goggles could be worn in order for the liquid to not spritz all over them. Furthermore, a guard could be put up in front of the participant, with the observers standing away in order for them to watch the experiment safely and securely.
Demonstration Item:
Would show demonstration item being done outside or in a secure room (preferably with no electrical equipment being open to hazard). If demonstration item were done outside, then we’d assess the number of people around the location we may choose. We may further create a particular space (which we’d deem safe beforehand). This way we wouldn’t have to worry about spillages etc, as we would be able to clear it up swiftly and smoothly as no appliances would be affected.
Mentos Risk Assessment
4th of May 2016-Sophies Bar Risk Assesment:
Full Document (April-May 2016)
*Carried out by myself & checked by peer members.

Bibliography

1. Smartforlife (no date) ‘Risk’ Image of Timebomb (Smart For Life). Available at: http://smartforlife.com/wp-content/uploads/2013/12/Risk.jpg (Accessed: 23 March 2016).
2. vision-create.tv (2011) Health and safety in the media industries: A guide. Available at: http://visioncreate.tv/wp-content/uploads/2012/01/visioncreate.tv-Health-and-Safety-in-the-Media-Industries.pdf (Accessed: 23 March 2016).
BBC & Compliance
Before thinking about our programme any further I decided to look at ‘BBC’s Compliance Rules’ for our TV magazine programme. The following document was used:
BBC Compliance
This document helped me to understand the rules and regulations of various content for example ‘alcohol’, post -watershed viewing etc. It further helped me to educate myself on the importance of these rules and why all must abide by them when thinking about airing their own television programme.
In reflection, I managed to get to grips with some of the main rules. For example, if we were to do an evening show, then we’d need to consider our content and theme. Whilst also making sure that we didn’t make our programme post-watershed. Thus, in this way we’d plan in due time what sort of regulations we’d need to abide by (specific to us). In order for us to create good, honest abiding television for our intended audiences (i.e young adults).
References
BBC (2016) Compliance for television and online – commissioning. Available at: http://www.bbc.co.uk/commissioning/tv/production/articles/compliance-tv-online (Accessed: 18 May 2016).

Blog Task 5 ‘Context (websites)’

Before we begin to talk about tv magazine websites it’s important to realise the importance of the audience first. The reason is because they lie at the heart of any successful project whether that’s from a small tv magazine show to very well known magazine show worldwide. Furthermore, the audience are the toughest critics, considering the shows views lie with them. Therefore, it’s important to understand one’s audience first in order to roll out more material. It’s also important to keep your audience hooked, for example through social media or extended competitions. As it’s in this way that they’ll return to your website more than once, or even one reason for them possibly returning to it.

No-one will look at your website unless you have valuable content. You need to be interesting to attract attention and get others to talk about you!

In order to create good content, you need to understand who your target audience is and what type of content and style they’d value.

First off, the website for the morning show ‘Lorraine’ is as much simple as it is bold. With a straightforward stroll (for navigation), it keeps all its topics organised entirely. The website keeps it’s colour scheme as ‘minimal’ with logo colours taking centre stage, upon a plain white background. Furthermore,  the websites integrated social networking buttons, make it very easy for audiences to interact and to stay up to date with the programme.
Upon revisiting Mez’s lecture, one thing which she spoke heavily about on websites, was to do with website interface. She said that you need to make it as easy as possible for the audience to interact with your website. Whether that’s scrolling through the site map or learning about the websites content. It’s all about giving your audience a deeper incentive to come back, making them place your website in their thoughts prolonging a repeated visit from them. In terms of ‘Lorraine’s’ website and ‘Top Gears’ respectively, I would say their sitemap is not only organised, but the functionality of them is extremely fluid. Thus making it easier for me as an audience member to work my way through both websites contently.
Going back to ‘Lorraine’ the website showcases ‘competitions’ and insider interviews for it’s ‘extra content’. Whilst exclusive clips of celebrities taking part in quickfire question rounds provide ongoing entertainment and added delight, for audiences everywhere.
As for the target audience, I would say this would be young adolescents to older individuals. This is because although lifestyle topics are shown and current trends, recipes and ‘motherly advice’ take centre stage a lot of the time (during special guests and so forth). Whilst for Top Gear according to ‘Top Gear Official Wikia’: “The programme has an estimated 350 million viewers worldwide since March 2015, making it the most watched show worldwide. It is also the world’s second most expensive show in the world at £1.2 billion.”  This itself tells us that the show has extremely high production values. Thus, it can project not only their ‘following’ but their ‘success’ through their website. Considering it includes a variety of content on it sites from many ‘fast car profiles’ to exclusive bonus content too. Whilst the sticky at the top of the site ‘over __ fans’ showcases the popularity and fandom of the site itself to all of its competitors (such as the car programme’Fifth Gear’ etc.).
In comparison, in the motoring programme ‘Top Gear’, a lot is different between the two.
 First off, TG’s website is much bolder, as each space is filled with images of cars and interviews. Although this could be distracting to some, it keeps audiences aware of the nature of the programme. It further speaks out to it’s key demographic (which is predominantly males young and old). This is due to its extremely masculine colour scheme and also, it’s graphics. With blacks, whites and yellows, catching the audience’s eye upon each viewing. Considering that each external link speaks to males, further promoted by the key male presenters. Not to mention the notion of ‘fast cars’ being associated with the male gender. Which in today’s generation can be subverted as there are a lot of females who are into fast cars, but not as near as much as males. Thus, the website speaks out to a more male orientated audience as its where the numbers lie.
Website Grabs:
*TopG, 2015 + Lorraine and @ITVLorraine, 2016

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As far as audience interaction goes, this is done similarly to ‘Lorraine’, as social media is integrated into the site in the same way (with push buttons).  However, one different aspect is that the site features car reviews, adding to the programmes theme and content. This is because ‘Top Gear’ is there to tell audiences about the best cars to test and even to buy. Further proving to be a programme which puts each smart car at the core of its episode on air entirely, along with its very ‘outspoken’ presenter Jeremy Clarkson and Co. (-2015).
 I would further say that in comparison to ‘Lorraine’, ‘T.G’features a lot more content on its site with a ‘history tab’ for the show, an exclusive online shop and a dedicated video corner too. Thus adding to ‘extra added content’ for endless audience consumption (prolonging site traffic/views) .
Furthermore due to the nature of both programmes, the social media integration which is employed by both programmes vary quite considerably. For example for ‘Top Gear’ as soon as we enter the site we see the social media icons straight away, with the sticky ‘over 21m fans’ also attached. Whilst for the morning show ‘Lorraine’ social media are added to page only. Now although ‘Top Gear’ also features these widgets on their site too, it’s evident to us the popularity and also the interest behind top gear due to the adopted social media content, further made evident through additional stickies. Whilst for ‘Lorraine’ a more simple social media outface is used, adding to the shows timeslot and also its topics as it’s flow is completely different to ‘Top Gear’ itself.
 To conclude, to improve each programme I would suggest the following:
Lorraine: More colour on its website, to draw in more audiences, prolonging interaction. I would further suggest a ‘360 pan’ of the official studio be available. This would excite viewers as they would be able to see everything as it is. Further modernising ‘Lorraine’ into today’s day and age of ‘smart technology’. I would further say that the websites logo colours could be used for the background of the site. As this would add more colour and life to the site itself in this way. Elevating all of the pop-up content and videos too. Whilst an in-depth history of the presenter would prolong audience likeability for the host itself. Making them feel more inclined to watch the show due to Lorraine’s vibrant and warming personality. Thus tweeting about her positively, bringing in social media interaction here as well.
 Top Gear:
I would say (similar to ‘Lorraine’), Top Gear should invest in a 360 pan for the vehicles and the studio. This would capture audiences everywhere straight away. It may even boost female views for the site. Considering they may like competing with their other half or even friend on how much they know about cars and which ones best (after seeing a pan of the cars plus functions too, due to in-depth smart camera features).
 References
 1) Image (LOGO): Lorraine, weekdays on ITV: Split from daybreak relaunch with Lorraine and Aled – page 10 (2015) Available at: http://tvforum.uk/tvhome/lorraine-weekdays-itv-40205/page-10 (Accessed: 16th April 2016).
2) Lorraine and @ITVLorraine, I. (2016) Lorraine. Available at: http://www.itv.com/lorraine (Accessed: 16 April 2016).
  3) McCarthy, C. (no date) How to define the target audience for your website? Available at: http://cleargoalmedia.com/create-a-successful-website/how-to-define-the-target-audience-for-your-website/item/how-to-define-the-target-audience-for-your-website (Accessed: 16 May 2016).
4) TopG (2015) The show. Available at: http://www.topgear.com/show (Accessed: 16 April 2016).
5) Top gear (no date) Available at: http://topgear.wikia.com/wiki/Top_Gear (Accessed: 17 May 2016).

 Blog Task 5 (2.0) ‘Future of BBC 2’s Top Gear: A channel controllers perspective.’

 The future of BBC Two’s Top Gear is unpredictable yet exciting. I would be lying if I didn’t say the drama with Mr Clarkson didn’t make things tricky for us. You see as a channel we have specific ethics that we need to abide by. Sadly Jeremy’s actions have affected not only us but also him in some ways, but this is not to say we aren’t excited about the new line up. Going back to the sacking [1] we are proud of Jeremy for coming to terms with our resolution, however we cannot take him back now due to policies of the BBC in general. We are also happy about Jeremy’s comments about us, as he has shown his maturity as an individual (which sadly he didn’t present in manner before the sacking):

The (J.Clarkson) 55-year-old said he had been left with a “big hole” but “would never say anything bad about the BBC”[1]

 Furthermore we understand the publics shock of Clarkson leaving ‘Top Gear’, however as we always put our audiences first we will still go ahead with the show just with different presenters. We are not only excited about our show but also extremely nervous, as it certainly marks us ‘making a difference’ due to the new line up and content in general.

The official line-up will include Chris Evans and Matt Le Blanc among many others [2]. We further believe that these new presenters will draw an even bigger audience, striking a change between the three trio presenters.

Those who loved our show with the trio of presenters shouldn’t be so glum, as Clarkson has penned a deal with the streaming service Amazon Prime. Thus will be featuring his own show with his co presenters titled “The Grand Tour”. Jeremy has also tweeted out to audiences worldwide as to the shows premise, which is certain to bring about buzz [3]. Your probably wondering about the rivalry between our shows as Jeremy is going ahead with his own show. The good news is we admire competition, in fact we promote it. Indeed, Clarkson’s show will be available on Prime but the good news is our show will also be available on another streaming service, one which many have been accustomed to over the years (streaming service ‘Netflix’).

We believe however that we will be victorious in the battle of streaming services, considering we have the original stig and a diverse pair of presenters. Thus we will be keeping all the natural elements of ‘Top Gear’, however tweaking it slightly in different ways. Thus we believe both shows will certainly create hype among many, but ours in particular will certainly reach out to those who are true fans of ‘Top Gear’. Who have loved it for its attention to detail to new cars, not to mention celebrity tracks. Where many will go against the stop watch to be victorious on the leader board to nab the top spot.

To conclude we believe we can carry on the quirkiness of Top Gear.

Yes, we have faced difficulties along the way (Clarkson sacking), but what type of show would we be if we couldn’t overcome them? It’s for this reason that we’ll carry on being the international Emmy award winning television show[4] that many have grown to love. Ever since we started in 1977 we have truly risen in character and style, going from a conventional show to an award winning car show. Thus we now believe that we can truly engage with our audiences once again with a bang, with our new line up coming to our audiences screen very soon.

Citations

[1] Sky News (2015) Jeremy Clarkson: Sacking was my silly fault. Available at: http://news.sky.com/story/1488063/jeremy-clarkson-sacking-was-my-silly-fault (Accessed: 18 May 2016).

(2015)
[2]Jeremy Clarkson: Fans beg to be part of the grand tour (2016) Available at: http://www.theweek.co.uk/jeremy-clarkson/62887/jeremy-clarkson-fans-beg-to-be-part-of-the-grand-tour (Accessed: 18 May 2016).
(Jeremy Clarkson: Fans beg to be part of the grand tour, 2016)
[3] Top gear Wiki (2016) Available at: http://topgear.wikia.com/wiki/Main_Page (Accessed: 18 May 2016).(Top gear Wiki, 2016)
[4] TopG (2016) Meet your new top gear presenters! Available at: http://www.topgear.com/car-news/top-gear-tv/meet-your-new-top-gear-presenters (Accessed: 18 May 2016).
(TopG, 2016)